How did Starcom China loose a major piece of its business?
In a significant development for Starcom in China, their largest account, Procter & Gamble Co. has pulled its non-TV tactical planning and buying business in China. The non-TV business, worth several million dollars in fees, accounted for about one-third of the fees P&G pays Starcom in China. P&G is the biggest advertiser in China, spending more than $1 billion a year, and is also Starcom’s biggest client in mainland China.
