How did soy, once a fringe product, end up being thought of as a “disease-preventive panacea”?
For years, the market for soy foods was limited. Americans not only loathed the beany taste and gas-producing effects of soy but thought of soy foods as “hippie foods,” “poverty foods” or specialty foods for vegetarians. That presented a problem to the industry, which had lots of soy protein left over from soy oil production and nowhere to sell it. After all, they could only feed so much to animals before they rolled over with serious health problems. In order to make a good profit selling soy protein as a “people feed,” the industry needed to make people want to eat it and to pay well for the privilege. As a top gun marketer hired by the soy industry explained in 1975, “The quickest way to gain product acceptability in the less affluent society is to have the product consumed on its own merit by a more affluent society.” Heightening consumer awareness of “health benefits” has done the trick. Millions of soy industry dollars have gone into funding “checkbook” medical research, sponsori
Related Questions
- General Product Related Questions Q - 09. Could you please tell me if people with wheat and soy sensitive systems, such as in Celiacs Disease would react to EPN?
- How did soy, once a fringe product, end up being thought of as a "disease-preventive panacea"?
- How can I determine if a product contains soy or soy derivatives?
