How did Southwest airlines improve its boarding and how does it plan to acquire frontier?
SOUTHWEST IS MAKING A SMALL-BUT-FIRST STEP IN ITS PARTNERSHIP WITH CANADIAN LOW-COST CARRIER WESTJET. SOUTHWEST ANNOUNCED THIS MORNING IT WILL INCLUDE A LINK TO WESTJET ON ITS WEBSITE FOR CUSTOMERS WANTING TO BUY TICKETS TO OR WITHIN CANADA. CURRENTLY, THE LINK SHOWS UP ONCE A CUSTOMER CLICKS THE “BOOK TRAVEL” ON SOUTHWEST’S WEBSITE. AT THE TOP OF THE PAGE IS A LINK LABELED “CANADA RESERVATIONS,” WHICH -– AS ONE WOULD EXPECT –- TAKES CUSTOMERS TO AN EXPLAINER PAGE ABOUT THE SOUTHWEST-WESTJET PACT AND THEN ON TO THE WESTJET BOOKING PAGE WITHIN THE SOUTHWEST WEBSITE. THERE’S ALSO AN “EXPLORE CANADA” LINK CURRENTLY BEING PROMOTED ON SOUTHWEST’S HOMEPAGE THAT TAKES READERS TO THE SAME PAGE. EARLIER THIS YEAR, SOUTHWEST AND WESTJET ANNOUNCED PLANS FOR A PASSENGER-SHARING PARTNERSHIP THAT WILL EVENTUALLY ALLOW THEM TO SELL SEATS ON EACH OTHER’S FLIGHTS. THE ASSOCIATED PRESS WRITES “WESTJET PLANES WILL DO THE CROSS-BORDER FLYING UNDER THE SO-CALLED CODE-SHARING AGREEMENT. A SCHEDULE FOR THOSE
