How did Salesforce.com “cross the chasm”?
This was selected as Best Answer David The simple answer was by offering a familiar product (CRM) with the unique selling proposition of “software-as-service”. This eased the implementation and adoption of an enterprise wide CRM system with minimal in house infrastructure and support. From the customer use perspective they offer a faster, easier access product that field sales teams find especially useful, and cloud computing architecture ensures 99.99% uptime. The basic interface is very user friendly but can also be – relatively – easily customized in collaboration with SalesForce or 3rd party solution providers. More recently SalesForce has also smartly entered into partnership with value added content providers, for example the Miller Heiman Strategic Selling module is available as a plug in for SalesForce. Cross the chasm refers to the moment when a product or service emerges from the early adopter user community into the early mass market. First coined in : Crossing the Chasm: Ma
