How did Roxy clothing start its business?
Roxy clothing began selling clothing in the early 1990s in response to an increasing amount of female surfers. The brand has expanded since making its debut, but continues to embody its theme of “Daring, confident, naturally beautiful, fun, alive: Roxy.”Parent CompanyRoxy clothing is a subdivision of Australian born surf apparel and equipment company, Quicksilver.StartIn 1990 Quicksilver began the women’s line, named Roxy, in response to the increasing amount of female surfers. Initially, the brand only sold swim wear. Roxy was the first surf brand created solely for women.GrowthAfter receiving a good response from its swim wear line, Roxy expanded in 1991 to sports wear and reported sales over one million dollars in that same year. In 1992, it began a denim and snow wear line.SponsorshipAs the company grew, Roxy began sponsoring women’s surfing competitions around the world as well as individual surfers.
