How did opening box office sales for the Pixar movie “Up” compare to “The Incredibles”?”
I thought the Q & A was also one of the best, where every question I wanted to ask was asked by someone in the audience, and answered articulately. I was very happy to have seen the documentary “The Pixar Story” about a year or so before seeing this to understand how unique Pixar is in combining full force creative talent with scientific/engineering genius and what it produces for us to enjoy as entertainment. (It’s like those old Reese’s commercials hey…you got peanut butter in my chocolate!) UP is a beautiful movie through and through. Thanks to Harry and the Kids club and the Drafthouse for letting us see this early. And I LOVED Partly Cloudy, too.It told me a lot about why you think Up is special, but without giving too much away. Since it sounds like the discovery of something novel will be a big part of this movie’s appeal, that’s considerate of you. I’m looking forward to this flick. Though again, I wish they’d had the balls to just call the kid a Boy Scout (a minor point I kn
Rapturous reviews and a colossal marketing campaign sent “Up” into the box office stratosphere over the weekend. “Up,” a 3-D Pixar film about a cranky septuagenarian who goes on a balloon-powered adventure, opened at No. 1 with an estimated $68.2 million in ticket sales at North American theaters, the Walt Disney Company said. That total is on par with the Pixar megahits “The Incredibles” and “Finding Nemo,” though such comparisons do not take into account rising ticket prices and premium tickets for 3-D screenings. The results validate Disney’s decision to let its Pixar unit put creativity before commerce. Some Wall Street analysts, led by Richard Greenfield at Pali Capital Research, had predicted the film would have a difficult time attracting children because of its geriatric action hero. Toy manufacturers were similarly cautious. “Hats off to the filmmakers for focusing on a wonderful, nontraditional story, and hats off to our marketing team, which did a spectacular job with unusua
Moviegoers got down with “Up,” the animated family comedy that soared into first place at the box office. With debut ticket sales totalling $68.2 million, the Pixar film was the third best opening for the hitmaking animation company, just behind the $70 million openings for “Finding Nemo” and “The Incredibles,” according to Disney, Pixar’s owner.
