How did Nafta Technology Trading develop its expertise?
Long hours of hard work sums it up. We do a lot of our own research into what works and what doesn’t. Ongoing testing of banner advertising, for example, has produced irrefutable numerical data showing how to use it effectively. One three-month quantitative test also included a detailed psychological analysis of dozens of different sites. This has resulted in concrete guidelines that reveal how to create web site content that really appeals to the viewer. Implementation of proven promotional strategies on a test basis resulted in an event-related site having over 100,000 visitors in a period of less than two weeks. The same site continued (and continues) to receive 500 visitors a day, weeks after the end of the event.
