How did Nabisco start?
Nabisco is one of the most familiar brands in the U.S., where it has a large market share of the snack food industry. Astute acquisition of other companies and effective marketing consolidated its success.OriginsThe New York Biscuit Company and the American Biscuit & Manufacturing Company merged to form the National Biscuit Company in 1898 incorporating 114 bakeries in the U.S.Nabisco NameThe name Nabisco is taken from the shortened version of National Biscuit Company. Known largely for producing cookies and crackers, the word biscuit is a British word to describe such products.Company and Brand NamesThe name, Nabisco was used for the first time in 1901 as a brand for a cracker, but the company did not officially change its name from the National Biscuit Company to Nabisco until 1971.Mergers and TakeoversNabisco merged with Standard Brands in 1981 becoming Nabisco Brands, then merged with R.J. Reynolds in 1985 to become RJR Nabisco. Kraft General Foods acquired Nabisco cold cereals fro
