How did mossimo start his clothing line?
According to the Iconix Brand Group website the Mossimo clothing line is in 2010 one of the largest brands in the U.S. with a foothold in global markets such as Australia, South America, Mexico and Japan.HistoryThe Mossimo apparel clothing line was created by Massimo Giannulli in 1987. The company name of Mossimo is reported by Funding Universe to come from Giannulli’s childhood nickname of Moss.FoundingFunding Universe explains that in 1987 Massimo Giannulli dropped out of college at the University of Southern California and borrowed $100,000 from his landscape architect father to begin his own business venture.BrandThe idea behind Mossimo was from the outset to create a brand centered around a lifestyle instead of the quality or innovative design of the clothing. Funding Universe describes the first batch of T-shirts and shorts created by Mossimo carried Giannulli’s signature with a large M to signify the brand.MarketingThe Mossimo clothing line is described by Target Stores as origi
