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How did Mars Veterinary determine the retail cost for the WISDOM Panel™ MX Mixed Breed Analysis?

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How did Mars Veterinary determine the retail cost for the WISDOM Panel™ MX Mixed Breed Analysis?

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As the only blood-based canine genomic test on the market, WISDOM Panel™ MX is the “gold standard” in mixed-breed identification for dogs. The price of the WISDOM Panel MX test is based on the following criteria: utilizing state-of-the-art laboratories, sophisticated DNA extraction equipment and the proprietary computer algorithm enabling detection of breeds at the great-grandparent level. The WISDOM Panel MX detects 157 different breeds that may be present in mixed-breed dogs, uses 321 DNA markers to identify breed history, draws on information from over 25,000 canine DNA samples and utilizes a library of 8,700 purebred dog signatures to detect a dog’s lineage. In addition, Mars Veterinary research involves leading canine genomic scientists, veterinarians, universities and breed organizations throughout the world.

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