How did it feel walking down the aisle with the statues firmly clenched at this years Abbys?
A. Everest, classically, has never been a creative agency. Just like JWT, it was always a business-focused agency. The beauty of this years Abbys, more than the Gold or the Silver, was the fact that Everest, that has never seen itself as creative agency, was so jubilant and excited when I went up to the stage to receive the award. At that very instant, I saw the perspective of the agency change. That made me simply ecstatic. Looking back, when I had made a comeback to Everest in 2002 after spending two years at Leo Burnett, the agency was going through a very bad time. The Delhi office was almost in shambles. But that did not deter our spirits. We all decided to give it a shot. After all, things in life are simple. The need of the hour then was to hire the right people and give them the freedom to work. Yes, the initial one year, from 2002 to 2003, was very tough but once Mash (Mahesh Chauhan) joined us, our faith in the agency was reinstated. Today, I can say with confidence that we h
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