How did InsureZone start?
John Pergande, InsureZone’s Chairman, founded the company in 1999. John is also a general partner of Buena Venture Associates (BVA) of Fort Worth, a venture capital firm that first explored the idea of Internet-based claims processing but found the market for selling insurance over the Internet to be far more lucrative. In 1999, that idea became InsureZone, with financing from BVA. During research into what software would enable online quoting and binding of insurance policies, John met Peter Henry, the founder of Lexica of San Francisco. Lexica had not only a vision of selling insurance online, but also a vision of using XML to manage the entire sales process for an insurance policy, end-to-end, from marketing all the way to handling a claim. InsureZone then merged with Higginbotham & Associates, the nation’s 118th largest insurance broker, to allow InsureZone to provide the services of a highly regarded agency licensed to sell insurance from coast to coast. InsureZone has since gradu
