How did In The Night Garden come about and what is the role of BBC Worldwide Children’s in relation to it?
Following the huge success of Teletubbies, which continues to capture the imaginations of young children since its launch ten years ago, In the Night Garden was Ragdoll’s response to the anxious times we seem to live in today by producing a warm enfolding programme that was funny and reassuring. The programme is about a magical place that exists between waking and sleeping in a child’s imagination. It is a place that is inhabited by a group of toy characters that care for each other and have fun together, which is both entertaining and educational. The programme launched to great success on Cbeebies in spring 2007 and has fast become one of the most popular pre-school programmes on television. BBC Worldwide is the global rights distributor for In the Night Garden. We oversee the commercial opportunities for the programme here in the UK in terms of toys, DVDs, magazines, music and audiobooks and publishing through our joint venture with Penguin. Internationally we also look after the TV
