How did Hubbub net millions for two entrepreneurs?
While Hubbub is often asked to design and deliver strategies to increase sales, the reality is that activities such as marketing or rebranding aren’t the only ways to make money. In the case of one client, the Hubbub directors noticed an entirely different way of marketing a company. In the course of an excited telephone call, they saw the potential of marketing it for sale. Hubbub had spent some time working with two very motivated and expert entrepreneurial business people who had built up a very good business based on an innovative product that they had developed. However, the industry in which they were working was one that was extremely competitive and becoming increasingly turbulent as time went by. Having made a detailed assessment of the situation, and looked at a wide variety of options that were available to these entrepreneurs, Hubbub decided to offer them the unusual option of grooming and marketing the business for sale. Given the innovative nature of the business, its pre
