How did Greenerprinter first get started?
We began in 1988 as one of the first digital color houses in the country. Prior to digital color and the desktop publishing revolution, prepress operations were largely wasteful, time consuming and toxic. The new technologies of digital prepress gave us our first taste of how technology can be used not only to increase efficiency, but also to reduce environmental impact. How did you branch into printing? As printing operations became more computerized, our well-established knowledge of digital prepress gave us a major head start when we decided to venture into offset printing. Computer-to-plate technology, color-management systems, and digital press controls allowed us to shape an offset printing operation that was far less wasteful than traditional shops. What made you decide to offer printing online? Setting up eCommerce was a natural extension of some of the web-based services we’d already offered as a prepress company. By allowing customers to get pricing, place and track orders, a
