How did GBT select the flavor for Doonesberry, the Ben & Jerrys sorbet?
It was an arduous process, involving hard work, luck and two trips to Burlington, Vermont, one of which was devoted to tasting ice cream. Originally, the flavor was to be called “Zonker’s Own”, and it was a rich concoction of pretzels, chocolate, peanut butter and vanilla ice cream. At the last minute, however, B&J founder Ben Cohen decided to go with the flavor’s original name, “Chubby Hubby,” and the Doonesbury project was postponed until the introduction of the sorbet line. From the original six flavors, the all-berry recipe emerged as the best candidate from a simple naming standpoint. It has since become B&J’s most popular sorbet flavor.
