How did ELF choose the food products included in the notice letters?
Because children and fetuses are at the greatest risk of harmful effects from exposure to lead, ELF focused on foods and beverages that children and babies eat and drink on a regular basis. Resource constraints prevented ELF from testing all such products. ELF first evaluated which types of food products were likely to be in violation of Proposition 65 based on publicly available government-sponsored testing and published studies. After identifying the categories of foods that studies revealed had lead, ELF scoured the marketplace to attempt to test as many brand names within those product categories as it could find in California, to determine which ones are in violation of the law.
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