How did Coke help the Jay Leno show beat American Idol out?”
What do New Coke and the Jay Leno Show have in common? In each case, people tried it and they didn’t like it. Why? Because it sucked. The only thing good about the epic fail of New Coke and The Jay Leno Show is the schaddenfreude of watching corporate wisdom fall flat on its face. No, not even Jerry Seinfeld or Bill Cosby, two esteemed NBC products for a time, could convince people the new version was better than the old. While Coke ditched the brave new world, and invented “Classic” status to re-re-brand the drink, it remains to be seen what NBC will do now that Conan O’Brien has proven himself a more valuable commodity than the fast fading Leno. They can’t keep in Leno in the disastrous 10 p.m. slot, and they shouldn’t just plop this aging batman back in the old bat suit at the same bat time. All in all, a mammoth screw-up.
Jan. 8 2010 – 12:32 am Jay Leno is New Coke What do New Coke and the Jay Leno Show have in common? In each case, people tried it and they didn’t like it. Why? Because it sucked. The only thing good about the epic fail of New Coke and The Jay Leno Show is the schaddenfreude of watching corporate wisdom fall flat on its face. No, not even Jerry Seinfeld or Bill Cosby, two esteemed NBC products for a time, could convince people the new version was better than the old. While Coke ditched the brave new world, and invented “Classic” status to re-re-brand the drink, it remains to be seen what NBC will do now that Conan O’Brien has proven himself a more valuable commodity than the fast fading Leno. They can’t keep in Leno in the disastrous 10 p.m. slot, and they shouldn’t just plop this aging batman back in the old bat suit at the same bat time. All in all, a mammoth screw-up.
Jay wins! Sort of. Nielsen’s annual list of product placement-heavy television puts “The Jay Leno Show” squarely at No. 1. Drink more Coke, Simon Cowell: “American Idol” came in a distant fourth. Jay’s 1,015 product mentions give him a commanding lead over “WWE Monday Night Raw” (787 mentions) and “The Biggest Loser” (704). Even with the ever-present Coke glasses at the judges’ table and those awful Ford-based skits, “Idol” had only 553 mentions in 2009. Round out the list: •”Extreme Makeover: Home Edition” (483 mentions) The Celebrity Apprentice” (428) “Top Chef: Las Vegas” (412) “America’s Next Top Model” (380) “Project Runway” (350) “Dancing With the Stars” (331) The counts are somewhat inexact: Nielsen counts both intentional plugs and accidental brand appearances.
