How did a non-prime auto financing company strengthen its value proposition to its target audience?
Triad Financial is a major provider of non-prime auto loans through leading dealerships nationwide. In launching its website, the company engaged Skilset Communications to craft its marketing message, evolve its existing identity, and communicate equally to representatives of every make of car. Skilset’s solution addressed a number of classic communications challenges: how to appear upscale without looking expensive, how to build consensus across diverse management views, and how to leverage existing assets in a new and untested medium. The company’s website, www.triadfinancialcorp.com, launched on time, on budget and on target. www.triadfinancialcorp.
