How did a nice bloke like you end up editing a lads mag?
[Laughs} That’s like having a night of drunken revelry and waking up in the morning to find the hottest babe in the world in my bed… Nevertheless, the honest answer is – by switching to Autopilot over a decade ago and through a series of (fortunate or unfortunate) incidents – and a little help from friends. Having survived engineering college, I did a year of event management and followed the White Rabbit down the (w)hole called Department of Communication and Journalism at Pune University. The next decade is a haze, a cross-media orgy of sorts; I was part of launching a couple of Internet portals, collaborated on writing books on the making of Asoka and Devdas, shot music video in Ladakh, revamped B4U Television Networks global beams, designed the content and packaging of IN TV, Dubai, and worked as Associate Vice President – Creative and Programming Strategy at B4U Television Network. My most recent memory is of subverting 53 years of Filmfare legacy to make the magazine more contemp
