How critical is it to reduce the amount of clutter on the airwaves?
Advertising clutter has been a problem in the past, and probably still is in some places. Susquehanna has always kept our commercial loads in check; we have always believed in keeping a lower commercial load to enhance the effectiveness of the advertising. We never added the units in the first place, so we didn’t have to adopt a Less Is More policy. No one can argue that reduced commercial clutter is good, and it’s very positive that the entire industry is focusing on it. Each station must look at its programming, audience and competitive situation, and figure out the best move. Ultimately, a station’s job is to take care of the customers. Has the FCC been as clear as it should be about what constitutes indecent programming? We’ve always been a more conservative company, so this hasn’t been a major issue for our group. It’s an ongoing process of examining what we’re doing and finding ways to make sure we’re within the boundaries of our own corporate culture. That was going on before th
