How could we continue to support customer demand while ensuring temperature controlled transportation capacity?
Background: Hershey Foods, like many manufacturing customers, has different seasons. The largest of those seasons is BTSH (Back to School, Halloween). Hershey ships roughly 25% -40% of our annual volume during the months of July, August and September. This shipping season also coincides with other manufacturers’ main shipping seasons. For these three months, there is a shortage of equipment as demand exceeds supply. Details: What can be done to ensure that Hershey has enough temperature controlled transportation capacity to meet its needs? Resources: American Trucking Association, Individual Temperature Controlled Transportation Companies, Individual Food Shippers, Various Government Economic Industries Suggested Approaches: Be very creative! Throwing money is not necessarily the answer. Think more along the lines of relationships building and partnership. How would you build these relationships that would be profitable to everyone? Judging: Although potential solutions to this problem
