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How could the loss of US automakers ad money affect newspapers?

April 26, 2017AD affect automakers loss money newspapers

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How could the loss of US automakers ad money affect newspapers?

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While the U.S. automakers are on the ropes with record losses and weak sales, the impact on newspapers could be substantial by creating yet another problem for newspapers in addition to weakening demand for newsprint editions in many markets across the country. Newspapers traditionally have earned money by the sale of ads and newspaper subscriptions, and by selling papers daily. With the Internet, web editions have become more and more popular. This comes at a time when an economic downtown has hurt ad sales, of which auto and truck advertising in full page color ads seeking to help new and used vehicle sales.