How cool is the Burger King Whopper Burger Sacrifice facebook app?
Burger King has created an application for Facebook that allows users to delete 10 friends in exchange for a free Whopper. Taking Klondike’s “What would you do for a Klondike Bar?” motif to the next level, Burger King invites Facebook users to sacrifice 10 of their friends on the social networking site for a coupon for a free sandwich: “What would you do for a free WHOPPPER? Now is the time to put your fair-weather web friendships to the test. Install WHOPPER Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled WHOPPER when you sacrifice 10 of your friends.” Sacrificed friends show up in a user’s news feed. AdWeek offers more details on the promotion: The effort crafted by Crispin Porter + Bogusky came about after agency creative staffers confronted the too-many-friends scenario themselves on Facebook. “We thought there could be some fun there, removing some of these people who are friends [but] not necessarily] best friends,” said Jeff Benjamin, executive
Sacrifice ten Facebook friends for a free Burger King Whopper August 24, 1:25 AMChain Restaurant ExaminerDevon Lantry Burger King set in place an ad campaign (currently cancelled) in the form of a facebook application called “Whopper Sacrifice”. If you delete ten friends off of your facebook account you are awarded a coupon for a free Whopper at any Burger King restaurant. Burger King has always had some out of the box advertising, but this one aims its sarcasm at the new social networking crazes. The application proclaims “Now is the time to put your fair-weather Web friendships to the test, install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.” When you do delete your friends for a Whopper, it is published on the facebook news feed as “Devon Lantry sacrificed Marissa Signer for a Whopper” for everyone to see and your friend is immediately notified of why they were deleted. So far the applicat
