How consumers around the world define ‘Good Value’?
The survey revealed Price, Promotions and Perceptions as most influential in helping consumers arrive at a perception of value. Three in four consumers around the world recognized a lot of promotions and regular price discounts offered by grocery stores as a good value for money, and 70 percent said it was important the store had a reputation for being cheaper than competitors – despite whether it is really the case in reality. In third place was prices published in the store’s own leaflets and promotional material, followed by one’s own research and prices comparison across retailers, and then price reductions offered through loyalty/store cards and stores that promised to have every day low prices. Again, regional and country differences prevailed. European shoppers rated stores that run a lot of promotions and regular price discounts and that have a reputation for being cheaper as the two best indicators of Good Value. Asia Pacific shoppers defined prices published in the store’s ow
