How complete is the directory?
Although we try to be as accurate as possible, no publisher of this kind of information has 100% of the fields full. We have been told by buyers that we have the most complete and comprehensive data available. To insure that your managed care data file is as complete as possible, we devote thousands of hours each year to the most thorough research gathering including telephone interviews with the managed care plan executives. The rate of change among contact names within managed care organizations is more than double the normal attrition, our research staff has found. Any data you’re using that’s over a year old is woefully out-of-date. The managed care industry is very fluid and transient. Most direct marketing experts agree that at any given time any list can have an up to 20 percent “nixie” rate. (Undeliverable as addressed, addressee no longer there, bad address or zip code.) We take collecting the data very seriously. We are constantly adding new fields of information to our datab
