How Come My Email Marketing Isn’t As Effective As It Used To Be? Is Email Still Relevant?
Email is very much an important part of a marketing mix! However, if you are still using email like many businesses were in the 20th century (shouting at email subscribers to buy from you), your email should be less effective. You need to build a relationship with your email subscribers and engage them with valuable information that truly helps them and not just bombard them with “Buy Now” messages. You want your subscribers to look forward to your emails. They will not only be more interested in your products/services, but by building a relationship, they will be more inclined to WANT to buy from you.
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