How come diet soft drinks are not sweetened with Stevia?
The answer is simple: Money! The diet soft drink market is HUGH, worth billions of dollars and the manufacturer of Nutrasweet is not about to share that market. So the armies of lobbyist were called in to make sure the FDA did not allow the use of Stevia as a food ingredient thereby protecting their market. Nutrasweet has a patent on aspartame and that patent guarantees big profits where Stevia is a natural plant that can be grown by anyone and everyone.
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