How Chemagility can help you develop a practical, strategic marketing plan?
• Assess your current market situation. Chemagility can help you conduct a complete a review (audit) of your current market situation in relation to your markets, customers, competitors and the wider business environment. • Gain greater customer insight. Most businesses experience a loss of upto 25% of their customers annually, and yet spend six times as much on generating new customers as retaining existing ones1. What is your customer retention rate? Who are your most profitable customers and why? Using data mining and other techniques, we will analyse your customer base to gain a greater understanding of your customer’s behaviour. • Effective segmentation and target marketing. We will review the effectiveness of current segmentation practices and investigate alternative approaches. Are you targeting your efforts on the most promising opportunities for your company? • Development of competitive marketing strategies. We can help you develop marketing strategies that will differentiate
