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How can you turn a commodity – such as a bottle of juice – into a brand that consumers have a strong personal relationship with?

April 26, 2017bottle brand commodity Consumers juice relationship strong turn

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How can you turn a commodity – such as a bottle of juice – into a brand that consumers have a strong personal relationship with?

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– Look beyond big-ticket events to find the public eye – Over-the-top response to customer queries – A fun Web site that encourages interactivity continue…