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How can you take someone’s positive view of Cornwall as a holiday destination and use it to influence how they see manufactured goods, for example?

April 26, 2017Cornwall destination holiday influence manufactured positive view

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How can you take someone’s positive view of Cornwall as a holiday destination and use it to influence how they see manufactured goods, for example?

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You show how the qualities that make Cornwall good for a holiday can be relied upon when buying other items. This means taking our reputation for quality and reliability and distinctiveness in approach, in one area, and demonstrating how this means we can be relied upon in another.