How can you be an influencer on LinkedIn?
Dear,
For some time, you’ve been able to follow news by industry and sources, companies, and groups — these updates have seamlessly become part of the discussions you’re having everyday on LinkedIn with your peers. And now, you can follow other professionals on LinkedIn.
Not just any professionals, but 150 of the most influential thought leaders on LinkedIn who will be sharing unique knowledge and professional insights. Starting today, you can follow the likes of, Karthikeyan R and many more. Read what they are saying, like and comment directly on their posts, and share with your network.
In addition to having access to status updates, you’ll start to see longer form and original posts from influencers with videos, photos, and Slideshare presentations. Some of the first topics to be addressed include:
Over the next few months, you’ll see us continue to expand the list of influencers you can follow. We’ll take a look at both universally-recognized thought leaders across LinkedIn and also industry-specific movers and shakers.
1. Be prepared to invest the time
Unlike other social media platforms, the Influencer program is curated and LinkedIn wants to keep the quality high. You get the opportunity to publish to LinkedIn’s 175 million users and it wants something in return. It is part of LinkedIn’s move to position itself as a destination for content and create greater engagement for users.
So you can’t expect to be selected and just publish links and company information. You can already do that to a limited audience via status updates and groups. LinkedIn wants original content.
2. Demonstrate runs on the board
There is no doubt that prior writing experience will also be part of the selection criteria as LinkedIn expands the program. In fact, the application form asks you to provide examples of professional content you have written.
3. Have something to say
The application form asks you to think about which industries you would be influential in and provide some sample topics you would like to write about. This forces applicants to refine their focus – you can’t just answer “everything!”
If you have any other questions, you may ask them to Influencers@linkedin.com.
Thanks: Ryan Roslansky, Simson.
