How can Xamplify create psychometric profiles of a clients entire customer base?
Xamplify segments the entire installed base through advanced extrapolation techniques. The software extrapolates models of the non-profiled portion of the customer base from those of the profiled portion. Our software creates highly focused associations between users via their demographic-plus-transactional history and their psychometric profiles. The extrapolation algorithms and transfer equations we use have been field tested repeatedly and become more accurate with additional data. We are currently operating at an accuracy rate of over 90%. In addition, the system’s “hypothesis testing” schema ensures that the customer models self-correct over time. Even prior to self-correction, however, our sampling and extrapolation technique gives a far superior performance, since the hypothesis relies on a large, independent set of intelligence (demographics, psychometrics and transactional information).
