How can we maximize the creative impact of a direct mail package?
There are many ways to maximize the creative impact of a direct mail package – too many ways to get into the space allotted. However, here are some “best practices” to consider when you’re developing and evaluating creative: • Personalization. People are more likely to engage when their name is incorporated into the creative. • Size of Package. Oversize breaks through and gets noticed. • Consistency. Make sure the concept holds together all the way through the package. Relevance. If the creative strategy isn’t relevant to your target audience, it’s junk mail.
