How can we create the “right” Ambient Intelligence – the relevant hypothesis for a desirable future?
So how can we actually set about developing a concept proposition in practice? We have to focus on satisfying universal and timeless human needs, but we also need to do it in ways that people will find relevant and meaningful within their own timeframe and culture. We also need to make sure that any ideas we suggest are technologically feasible, economically viable, and in line with environmental and social sustainability: the three P’s again. 4.1 Strategic Futures To do this, we continuously collect information about large-scale social trends expected to develop over the next 5-7 years and that will affect the way people act and feel. We also do field research, that we call Culture Scan, into short-term trends – the latest developments in areas like street-life, film, video games, websites, lifestyle, fashion and cars, up to a maximum of two years ahead. We do the same with information about technological developments and developments in the business world. All this information is the
