How can we collect information from customers to evaluate the markets performance?
Collecting sound information, in a systematic way, can help you identify the strengths and weaknesses of your market. It can also help you make improvements in both the daily operations and long-term planning of the market. Researchers at Oregon State University have developed a simple, inexpensive set of tools to help market managers and organizers assess a market’s performance. The publication Tools for Rapid Market Assessment (.pdf), by Larry Lev, Linda Brewer, and Garry Stephenson, outlines the procedures for conducting attendance counts, facilitating customer surveys and using a team of external market reviewers to make observations about a number of the market’s attributes.
