How can we be sure that the distribution of the test packages is statistically sound and equal?
A. During every test, each test version of your direct mail package goes to an equal number of the potential customers in each test segment. This insures the average profile of potential customers receiving each version is basically the same, insuring that the split is statistically sound. The lower test quantities needed for MultiVariate Tests are taken care of by the complex mathematical calculating powers built into The Conversion Multiplier’s software.
Related Questions
- How can we be sure that someone will maintain the packages until end of life of the distribution the packages were built for?
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- How can I be sure that the Sound Barrier System will actually reduce noise levels?
