How can we be do effective sale analysis? ?
Sales Analysis entails breaking the overall sales into smaller bits and then examining each bit to see if it is okay. You take a look at your sales from various angles, making comparisons between different territories, for different product lines or product items, over different periods or with the related targets and so on. The overall or total sales and the growth may be quite healthy but when you take a closer look you may find that some aspects are not as good, some territories or products or other such constituents are weaker than the rest and may in fact have suffered a negative growth and but for that the overall growth might have been even better. Obviously, when you zero in on the precise area of the problem, if any, and identify it, you are in a position to investigate further to find out the reasons why and take the best possible corrective action under the circumstances. It can help in measuring the effectiveness of the various marketing inputs or that of the sales staff or
