How can travel agents in the U.S. interest their clients in South Africa, given the state of the economy and the distance to the country?
South Africa continues to be a compelling destination for Americans, based on conversations that we’ve had with the trade. The advantages include the fact that the South African rand has depreciated against the U.S. dollar, which makes the country an even better value for the money and more compelling than Europe. Plus, with the World Cup coming up, South Africa is investing heavily in upgrading its infrastructure, which will really create some forward momentum for the country. How would you recommend agents qualify clients for a trip to South Africa? Travelers to South Africa are interested in having new experiences. They are of an adventurous mindset, regardless of their age and they are traveling for education and culture. South Africa delivers on the novelty factor — it’s an exotic destination and a destination that changes as you move from one place to the next. There is substance to what South Africa offers. It is a place that is unique to what they have at home. South Africa al
