How can the small-to-medium business take advantage of globalization?
Florita Mendez oversees all activities of Mendez, guiding more than 950 employees in 19 nations. She led the company’s growth from a small technical translation firm in the 1970s to a large translation technology and service organization with annual revenues in excess of US$100 million. In 1990, Mendez co-founded the Localization Industry Standards Association (LISA), an international trade organization for the translation, localization, and globalization industry. Fluent in English, Spanish, and French, she holds an MBA and a Ph.D. in business administration from the Universit Libre de Bruxelles.
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