How Can the Difference Between Microsoft-Based Products and Apple-Based Products be Defined?
The major difference between Apple products and Microsoft products was that Apple’s iLife Suite – which included iTunes – was based largely on what the consumer wanted to do. Using the software was not seen as overly difficult. It was actually considered “fun,” while programs on the other side of the spectrum were considered highly utilitarian (Young et al, 324). In an interview from early 2005, Steve Jobs expressed his company’s goal as such: “’We live in an era where more and more of our activities depend on technology. We take our photos without film and have to do something with them to make them usable. We get our music over the Internet and carry it around in digital music players. It’s in your automobile and your kitchen. Apple-s core strength is to bring very high technology to mere mortals in a way that surprises and delights them and that they can figure out how to use. Software is the key to that. In fact, software is the user experience’”(Young et al, 324). • How has Apple’
