How can telcos secure a return on their investments in high-capacity networks capable of delivering video?
We have different sources of revenues that contribute to the ROI: – Triple-play subscription (and content is a great tool for acquiring new customers and fidelizing existing ones) – Pay-TV subscriptions – Paid VOD – Ad-based models: Internet portals, TV channels… But our high capacity networks are also used for other type of services such as corporate communications (OBS services), telecommunications and Internet. Entertainment accounts for only a fraction of the traffic generated on these networks. So it doesn’t really make sense to count only on our content services to make our investments in the network profitable. How can North American telcos most effectively grow their IPTV subscriber bases, do you think? And what are the requirements to achieving this? Two things will make the IPTV value proposition stronger and more differentiating: original content and convergent services that blend the TV experience with broadband and mobile services. To make this happen you need some scale
