How can SmartSoftware tell potential foreign clients about these advantages without substantial investment in advertising?
In general, we spend a lot of money on advertising. Naturally, our young and small company does not have its own network of sales and technical support offices. Therefore, we need partners abroad at local IT companies who can sell our products on their own. We are dependent on professionals who support use of Linux. From their side we are already seeing some interest in our products. At an international exhibition we met Jon Hall, executive director of Linux International and a firm believer in the advantages of Linux. He liked our products so much he promised to show them to a friend of his who owns restaurants in California. How did foreign brands arrive in Russia? We also intend to use various methods used to sell foreign sectoral solutions in our country. In particular, they arrive with foreign companies growing their business in Russia. Managers at these companies already know some programming products and have particular preferences. Russian businessmen similarly build hotels and
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