How Can Small Businesses Take Advantage of eCommerce?
eProfits Made Simple believes large companies pour millions into fancy ecommerce sites, but even mom-and-pop shops can make money on the Web with a simple, no-frills site. Sometimes, all it takes to succeed is the promotional savvy to get noticed by customers. Word of mouth, postings in newsgroups, and registration with search engines may be enough to get the customers rolling into your site. Kevin Donlin is a writer and Web developer who opened Guaranteed Résumés on the Internet back in 1994. Now, he gets about 100 visitors each day and draws half his income from his resume-writing business. Donlin succeeds by keeping his costs down: the site sits on the server of his local ISP, and customers, who come from Japan and Europe as well as the United States, pay with a credit card via phone, fax, and even email. Instead of subscribing to an expensive, third party payment system to handle the credit card transactions online, he enters all the purchases into a swipe terminal that he leases f
