How can small business owners avoid unnecessary marketing expenses?
Browder: With the current economic downturn, small businesses are looking for ways to decrease cost and increase their cash flow. The best advice that I can give small business owners is to make sure they have a marketing plan in place. A marketing plan is essential to the success of all businesses. By having one in place, ensures you have a course of action to attract and attain customers as well as an idea on how to boost your sales and increase your profit margins. Most importantly, as part of your marketing plan, have a planned budget in place. By budgeting what you plan to spend on marketing, will help you to avoid unnecessary marketing expenses. Q: What factors do small business owners need to consider when choosing marketing techniques? Browder: Most traditional marketing techniques such as television, newspaper and radio ads can be very expensive, so small business owners need to be creative in their marketing approach. Keep in mind your marketing budget. Effective marketing st
