How can sign shops cash in on the digital signage trend?
Tom Nix: The easiest way for sign shops to leverage the growth in digital signage is to partner with a distributor or systems integrator that specializes in this area, and through which it can offer digital signage capabilities to its customer base. Furthermore, when working with a given customer, a sign shop with digital signage knowledge and capabilities can truly serve as a business consultant with that customer, listen to their needs, and then develop a customized signage solution, whether static, digital, or both, that will meet that customer’s objectives. Since most signs shops have an expertise in creating world-class, attention-getting signs, they are in an ideal position to become comprehensive service providers to their customers who want to incorporate dynamic digital signage. They can provide their customers with an ongoing content refresh program that provides new graphics to keep consumers watching the signs. If sign shop owners are new to networking technology, it will b
