How can semantic search technology tackle the search fatigue problem?
First of all, not relying on statistics any longer allows your algorithm to work with full-force in the cases of (1) long-tail and (2) dynamic content. So, just shaking off this kind of reliance puts you ahead in the game. Second, semantic technology enables concept based matching, a pre-requiste for ultimate relevancy and page-context identification. The query “what drug treats headache” can be matched to “aspirin helps migraine” where no words match but the concepts do. Likewise, the correct sense of the words can be recognized as in “beat” meaning rhythm versus physical abuse. As a result, semantic search technology can satisfy (simultaneously) the requirements of relevancy, credibility, and freshness – which cannot be approximated by “popularity” criteria only.
