How Can Self-Published Authors Distribute Offline?
For print books (perfect bound, comb bound or stapled) or eBooks (sent over e-mail through Word or Portable Document Files) One. Local Distribution. For each venue, make sure to include ordering information such as your Web site URL, your company address, your toll-free 800 number, and your local phone number. 1. Distribute Through the Press • Create a “Power Press Release” (include tips and how-to’s) • Get a Feature Story from the Media • Write a how-to article and submit 2. Distribute Through Flyers • Carry 25 flyers with you. Give everyone you meet a flyer with your book cover on it. • Include excerpts and testimonials. • Make it easy to buy. Offer to accept credit cards or checks. • Include your toll-free number, local number, web site, and e-mail. 3. Distribute through a local Talk Show – Radio and TV • Your audience wants “how-to” information, not other details about your book. Don’t sell, inform. • Offer a free report to audience to capture e-mail addresses 4. Distribute at loca
