How can retailers benefit from using Gaikai?
Just like publishers and developers, retailers pay by the minute for the time that games are streamed on their sites. Once the user finishes playing, they are directed to your store — still high on the excitement of the demo — to complete the sale. Giving visitors the chance to try games before they buy can help them overcome hestiation and can faciliate impulse buys. Plus, Gaikai demos can give your site an advantage over your competition. If you were a gamer, and you had a choice to buy from a site that offers free try-before-you-buy demos, or one that doesn’t … which would you choose?
