How can registering domain names assist in protecting my brand online?
Some people believe that registering a business name, ABN or ACN will enable them to have exclusive registration rights of the same name as a domain name; however the various domain name spaces operate independently from the various business registers. There is no guarantee that your business name will be available to register as a domain name, so it is imperative that you register your name as a domain name as soon as you register your business name. Consider the registration of your business name as a domain name as an important minimal cost investment in your intellectual property and brand protection strategy. Call 1300 665 491 to speak to our Sales Consultants about how registering domain names can assist your business in brand protection.
